New Media Rich Autoresponder Programs are Ecommerce's Hottest Trend by Brian J Williams
People have often asked me when they see me about what is the new most profitable trend in ecommerce I respond without hesitation "video content". So I am excited to see more new technology appearing that can place video right into a persons inbox seeing businesses experhymenting with it. Recently a study revealed the most time on the internet for a person is spent in there inbox so isn't that where a business wants to place there ads or content. Absolutely. Anna Yeaman reports one retailer boasting a 20 27% click through rate without linking to video 51 65% with links to video. & Forrester Research reports video in email can increase click through by 2 3X.
As Mr. Brownlow explains in his state of play update on video in retail email early use of video in email was really linking text to a video hosted on the Web. Now we see this all changing to a more filter friendly format.
Some retailers like Sears got clever converted video to animated gifs. Anna Yeaman has a DIY tutorial on how to convert video to animated gif. The gif images are not as smooth as video but nevertheless effective.
Whats so tough about embedding actual video in email
Deliverability is the issue. Large video attachments are often a flagged as spam ISPs Internet service providers block large data including Javascript for security reasons.
Javascript in an e mail has been blocked by many servers is challenge for deliverability since large video attachments often send the message to company server filters that the content could be potentially spam. The way that the NewF5 system gets around this issue is that their e mail maintains the highest "white listing" available for an email provider is paid service that does not go through typical e mail filters.
How to beat the email filters.
This month the NewF5 Email Campaign Software launched for individual small business owners has in place a spam compliance policy that insures that deliverability stays the highest possible in the email campaign business. This high deliverability includes there newsletter email marketing program software too.
The NewF5 email marketing program locks down the bit of code that calls the video server allowing actual video code to live in the email rather than just a placeholder. Many small businesses are already claiming very positive results. [youtube:y9pvxrs8c7E;NewF5 Testimonials; youtube. com watch v=y9pvxrs8c7E feature=related]
Google announced it would support Youtube links in email for Gmail accounts. Its not an embed rather Gmail recognizes Youtube code displays the video in the email " provided that the Gmail user has enabled the feature through Google Labs. Its unlikely the average Gmail user is going to turn this on so the marketing value is lost" so dont get too excited. Of course using gmail or any other free system defeats the purpose of email marketing which is automating the tracking converting of your valuable leads.
Other Features That distinguish the NewF5 Email Campaign Software from a Free web mail are:
1. Video audio creation playlists picture galleries media storage media publishing;
2. Full email client with video audio template integration for individual follow up
3. Mobile sync
4. Lead capture
5. Auto responder
6. Customized template creation
7. Email delivery reporting statistics.
My personal experience with the NewF5 Email Campaign Software has been above expectations. Using this system I have built 3 businesses in 5 countries form comfort of my home office. The New F5 system is what I believe to be a must have tool for any business competing in there local national markets.
The NewF5 platform is more than just email Campaign software it includes tools that make it a total internet marketing platformNewF5 Demonstration. Email Campaign Software much more. . . NewF5. com Grab a totally unique version of this article form Uber Article Directory New Media Rich Autoresponder Programs are Ecommerce's Hottest Trend